Privacy Policy

Purpose. Parfumaire, Inc. (the “Company”) provides products to help eliminate indoor air pollution. The purpose of this Privacy Policy is to describe how the Company collects, uses and shares information about you through our online interfaces (e.g., websites and mobile applications (our “Apps”)) owned and controlled by us, including shop.parfumaire.com (collectively referred to herein as the “Site”) and through the purchase and use of our products available on our Site (the “Products”). The Site, the Products and the Apps are collectively called the “Services.” Please read this notice carefully to understand what we do. If you do not understand any aspects of our Privacy Policy, please feel free to reach out as described below.

Scope; Third Party Sites. This Privacy Policy applies only to information we collect at and through the Services. Our Site also contains links to third party sites that are not owned or controlled by us, including sites operated by third-party distributors that sell our products. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our Site and to read the privacy statements of each and every website that collects personal information.

Information for Residents of California. If you are a California resident, please click here for a supplemental California Privacy Notice containing additional information about the processing of your personal information and the rights granted to you by California law.

We and our service providers use cookies, web beacons, and other technologies to receive and store certain types of information whenever you interact with our website through your computer or mobile device. A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the website again, the cookie allows that site to recognize your browser. A pixel tag (also known as a web beacon) is a piece of code embedded on the Site that collects information about users’ engagement on that web page. The use of a beacon allows us to record, for example, that a user has visited a particular web page. Cookies and similar technologies may store unique identifiers, user preferences and other information. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some website features or services may not function properly without cookies. Depending on your device or operating system, you may not be able to delete or block all cookies and you may not be able to block non-cookie technologies, and these browser settings that block cookies may have no effect on such techniques.

Product Data. The Products may contain sensors that collect certain data about the indoor air quality, such as temperature, humidity, and levels of particulate matter or other pollutants in the air. If you connect a Product to WiFi, the Product may transmit this indoor air quality data on an ongoing basis to our servers while your Product remains connected and we will retain and process this information in accordance with this Privacy Policy. We also may collect and maintain information about the filter status for your Product.

Completing Surveys. If you decide to participate, you may be asked to provide certain information, which may include personal information.

Engaging with Us on Social Media. We may offer opportunities to participate in forums, reviews, blogs, or social media pages. Any content you provide on these channels will be considered “public” and may be available to other users and the general public.

Information We Collect Automatically. We collect certain information automatically as you use our Services such as your IP address, browser type, computer or device type, unique device identifiers, operating system version, the website from where you navigated to our Site, time and date of using our Site, the pages on our Site that you view, and the name of your Internet service provider (ISP).

Location Information. We may collect and store information about your location. For example, when you visit or use our Site or App, we may approximate your location based on your IP address, or we may collect information about your location through GPS, WiFi, wireless network triangulation or other method if you allow the Services to access location services on your device. If you connect the Products to WiFi, we may collect location information based on WiFi or IP address. We may use this information to improve the Services and to personalize our Services for you. If you do not want us to collect location information, you may be able to adjust your browser or device settings to disable location collection, though we may still approximate your general location based on other data.

Communications with Us. If you contact us to inquire about our products, to join a mailing list, for product support, or register to receive a newsletter we may offer, we may collect your name, email address, phone number, and postal address when you request information about our Services. You may also elect to receive marketing or promotional text messages from us. When you sign up to receive these text messages, we will send you information about promotional offers and other marketing information. These messages may use information automatically collected based on your actions while on our sites and may prompt messaging such as cart abandon messages. To the extent you elect to receive text messages from us, we receive and store the information you provide, including your telephone number, and whether or when you read a text message. For more information about text messages, see our Terms and Conditions.

Information from Other Sources. We occasionally may receive personal information from our third-party distributors in connection with customer support requests related to Parfumaire products purchased through these distributors. We may obtain personal information about you from other sources, including through third party services and organizations to supplement information provided by you. For example, if you access our Site, Apps or Products through a third-party application, such as an app store, a third-party login service, or a social networking site, we may collect information about you from that third-party application. The information we receive from these third parties is dependent on the applicable third party’s policies and your US-LEGAL-10398678/1 176186-0001 3 privacy settings on that third party service, and could include information such as your name, your user identification number, your user name, location, gender, birth date, email, profile picture, and your contacts stored in that service or any other information you permit the third party application to share with third parties. Similarly, if you use a third party login service through a social network or authentication service such as Facebook or Google, these services will authenticate your identity and provide you the option to share personal information with us, which could include your name, email address or other information. If you provide your address to us, our Site uses Google Maps features and content to match the address that you provide with addresses in the Google Maps database. Use of Google Maps features and content is subject to the Google Maps/Google Earth Additional Terms of Service ( https://maps.google.com/help/terms_maps/ ) and Google’s Privacy Policy (https://policies.google.com/privacy). We or our payment processors may also be provided with other information about you from third parties, such as demographic information, credit reference or fraud prevention information, and updated payment information or payment methods related to your purchases of our Products, consistent with applicable law. This supplemental information allows us to verify information that you have provided to us and to enhance our ability to provide you with the Services and provide you with information about our business, products, and services.

We use cookies to improve the quality of our Service, including for storing user preferences, tracking user trends, providing, monitoring and improving our Service, and providing personalized content and relevant advertising to you. (See, “Online Advertising and Third Party Tracking” below)

We and our service providers use cookies, web beacons, and other technologies to receive and store certain types of information whenever you interact with our website through your computer or mobile device. A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the website again, the cookie allows that site to recognize your browser. A pixel tag (also known as a web beacon) is a piece of code embedded on the Site that collects information about users’ engagement on that web page. The use of a beacon allows us to record, for example, that a user has visited a particular web page. Cookies and similar technologies may store unique identifiers, user preferences and other information. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some website features or services may not function properly without cookies. Depending on your device or operating system, you may not be able to delete or block all cookies and you may not be able to block non-cookie technologies, and these browser settings that block cookies may have no effect on such techniques.

We use cookies to improve the quality of our Service, including for storing user preferences, tracking user trends, providing, monitoring and improving our Service, and providing personalized content and relevant advertising to you. (See, “Online Advertising and Third Party Tracking” below)

We use information about you for purposes described in this Privacy Policy or disclosed to you on or in connection with our Services (e.g., through disclosures or consent mechanisms that may appear when you access certain services, features or applications). The ways in which we may use this information include:

To Provide Products, Services, and Information. As described above, we collect information from you so that we can provide products and Services that you purchase at the Site, and provide information that you request from us. Specific purposes include managing your information and accounts; responding to your questions, comments, and other requests; providing access to certain areas, functionalities, and features of our Services; communicating with you about your account, activities on our Services and policy changes; processing your financial information and other payment methods for products or Services purchased; processing applications and transactions; answering your requests for customer or technical support; auditing related to transactions, and allowing you to register for events, as applicable.

To Notify You About Products, Features, and Services. We may send you information about our products and Services, and new offerings using the contact information you provided us, in accordance with applicable laws. We may also provide you with customized materials about offers, products, and Services that may be of interest, including new content or Services; and other purposes you consent to, are notified of, or are disclosed when you provide personal information. As described below, you can change your preferences for receiving marketing communications at any time.

To Analyze and Improve our Services Pursuant to Our Legitimate Interest, such as: measuring interest and engagement in our Services; conducting research and development; developing new products and Services; ensuring internal quality control; verifying your identity and preventing fraud; detecting bugs or other software issues; preventing potentially prohibited or illegal activities; enforcing our terms and policies; and to comply with our legal obligations, protect your vital interest, or as may be required for the public good.

To Share Content with Friends or Colleagues. Our Services may offer various tools and functionalities. For example, we may allow you to provide information about your friends through our referral services. Our referral services may allow you to forward or share certain content with a friend or colleague, such as an email inviting your friend to use our Services.

To Personalize Your Experience and Provide Advertising and Marketing Services. We may use information about how you browse and shop in order to show you ads for the Company that are more relevant to your interests. We may use cookies and other information to provide relevant interest-based advertising and other content to you. Interest-based ads are ads presented to you based on your browsing behavior in order to provide you with ads more tailored to your interests. These interest-based ads may be presented to you while you are browsing our site or third-party sites not owned by Company, or on other devices you may use.

To Use De-identified and Aggregated Information. We may use information about you to create de-identified and aggregated information, such as demographic information, generalized location information, information about computers or devices from which users access the Services, or other analyses we create. De-identified and aggregated information is used for a variety of functions, including the measurement of visitors’ interest in and use of various portions or features of the Services. We may use de-identified and aggregated information in a number of ways, including research, internal analysis, analytics, and any other legally permissible purposes. We may also share this information with third parties.

Notice Regarding Third Party Websites and Social Media Platforms. The Services may contain links to other websites, and other websites may reference or link to our website or other Services. These other websites are not controlled by us. We encourage our users to read the privacy policies of each website and application with which they interact. We do not endorse, screen or approve and are not responsible for the privacy practices or content of such other websites or applications. Visiting these other websites or applications is at your own risk.

Our Services may include publicly accessible social media pages and private messaging features. By using such Services, you assume the risk that the personal information provided by you may be viewed and used by third parties for any number of purposes. In addition, social media buttons such as Facebook, Twitter and Instagram (that might include widgets such as the “share this” button or other interactive mini-programs) may be on our Site. These features may collect your IP address, which page you are visiting on our Site, and may set a cookie to enable the feature to function properly. These social media features are either hosted by a third party or hosted directly on our site. Your interactions with these features apart from your visit to our site are governed by the privacy policy of the company providing it.